In 2008, to signify a change in leadershipand a renewed promise to their customers, Sysco rebranded, replacing their 30 year old logo. The new look was applied, across the board, including the largest private fleet of trucks in the United States. Operations in Mexico and Canada made it necessary for materials, including the tagline, to be translated into Spanish and French.
Marks are the most visible and often most recognizable part of a brand. A good mark should be unique, memorable and appropriate for the personality of an organization. In a crowded marketplace the worst thing to be is invisible.
Sensaria's vision was to bring the spa quality skin and bodycare products into the home. Using only natural ingredients they produced products for the whole family.
Facing increased competition and a disjointed look across multiple product lines Sensaria decided to update their brand look.
A new logo was developed that echoed Sensaria's natural ingredients. Packaging was developed to highlight the often attractive looking product while reference the feel of a high-end spa.